The rezemo rebranding

rezemo – but now different! After a detailed survey of our customers, we decided to take your wishes into account and implement them. In connection with a rebranding of the rezemo own brand, we have rethought and implemented the following aspects.

The logo

To represent the unique recognition feature of the rezemo own brand, we have created a new logo: Visualized as line art, it combines all the features that define us as rezemo - a coffee cup that can also be seen as a wooden capsule! Underneath the line art drawing, the rezemo lettering shines in a new font. To round off the entire logo design, the new motto of the rezemo own brand can be found in the lower part of the logo: "all about nature & coffee".

The packaging

We also implemented your wishes in the design of the packaging. Here it was important to create a clear distinction between the individual editions, which we implemented with a prominent color bar in the upper part of the packaging. In general, we placed particular emphasis on keeping the packaging design calm, modern and unobtrusive in order to focus on what counts - the inner values. On the back of the packaging there is a description of the respective edition and a preparation recommendation.

Colorful accents

The new rezemo packaging uses more color and a more colorful appearance in its design. Five colors distinguish the packaging of the individual editions for a clear recognition feature. The choice of colors is not a coincidence, but rather is intended to convey a direct idea of ​​the flavor and intensity. At the same time, a more minimalist design of the packaging meant that up to 20% of color could be saved during printing!

handling

A change in the punching process during packaging production enables improved folding, ensuring that the packaging insert slides out more smoothly.

capsule & coffee

The capsule remains as you know it. The rezemo capsule consists mainly of wood in the form of wood shavings from local forests and a binding agent made from plant starch (PLA). These completely renewable raw materials are processed into our coffee capsule in Baden-Württemberg using an environmentally friendly process. The quality of our drum-roasted premium coffee also remains unchanged, because, like the wooden capsule, it reflects our values ​​at rezemo: sustainable consumption, quality, transparency, future orientation and innovative strength.

More about the capsule More about the coffee

Sustainable Consumption

When selecting our unique coffees, we pay particular attention to ecological cultivation methods and fair prices from the coffee farmers. We observe these criteria regardless of whether the respective variety has a special certificate such as an organic seal or not.

transparency

We select each of our partner roasters ourselves in order to ensure full transparency regarding the selection criteria described for sustainability and quality. By working with small roasters, we support independent local structures. This also strengthens our trust in a transparent and honest collaboration with these companies.

Quality

We source our high-quality green coffee from the best growing areas in the world. The altitude of these areas ensures balanced temperature conditions as well as sufficient moisture and shade. This allows the coffee cherries to grow over a longer period of time and reach the perfect level of ripeness. This is later reflected in the coffee bean's distinctive aroma. Through gentle harvesting methods, we achieve high quality raw beans and can avoid broken and defective raw beans.

future orientation & innovative strength

To refine our coffee, we combine experience spanning generations with the most modern equipment. Since the roasting process is crucial for the aroma of the coffee beans, our partners only roast using the long-term drum roasting process at a maximum of 180-195 °C for around 15-20 minutes. This breaks down indigestible substances and creates the special aroma of our coffee. The coffee beans are then combined to create our unique blends.

* Since sustainability is a matter close to our hearts, some of the freshly filled coffee capsules are still delivered in packaging with the old design, in keeping with our motto:

Zero waste · 100% taste · 100% sustainability

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