How the rezemo coffee capsule is revolutionizing the hotel industry
Why a Revolution is Necessary
According to calculations by the German Environmental Aid, 3.4 billion coffee capsules were drunk in Germany in 2019 alone. This generates around 13.5 tons of packaging waste ! These figures are particularly shocking to coffee consumers, who are increasingly concerned with sustainability in their everyday lives and want to reduce packaging waste. They want to save resources and avoid environmental pollution.
Especially when on vacation, guests don't want to go without their morning coffee during their hotel stay. Accordingly, hotels and restaurants are desperately looking for sustainable solutions where neither they nor the guest have to compromise on taste or handling. With its 100% bio-based coffee capsules, rezemo shows that sustainability is a real eye-catcher in every hotel room.
What makes coffee capsules so attractive in the hotel industry
From a hotelier's point of view, coffee is essential for an unforgettable guest experience, as 56.2% of Germans say they use coffee to increase their well-being ( Coffee Report 2021 ). Coffee drinkers prefer to enjoy their coffee at home and primarily use the opportunity to relax ( Coffee Report 2021 ). Offering coffee in the hotel room can give guests a feeling of home and "coming to rest".
However, hoteliers have limited options for offering high-quality coffee in guest rooms. Hotels either rely on individually packaged instant coffee, which is of inferior taste and appearance and produces unnecessary waste. Or they invest in expensive and space-consuming coffee machines.
On the other hand, coffee capsules are an optimal solution for the hotel industry because they
- are handy and practical,
- offer a wide range of coffee preparation methods and
- maintain a consistent, high quality taste.
In addition, coffee capsule machines are easy to operate, easy to maintain and flexible to use. These arguments could be the reason why one in five people in Germany owns a coffee capsule machine in their home ( Coffee Report 2021 ).
Precisely because so many coffee drinkers have capsule machines, it is all the more important to meet their needs for taste and convenience. It's great that hoteliers can now rely on an innovative alternative such as the wood-based coffee capsules from rezemo. Every coffee drinker can return them to nature after use without feeling guilty.
Why Sustainability is Not Just a Trend
As practical as coffee capsules are, with increasing environmental awareness, hotel guests want sustainable solutions for their coffee enjoyment, even during their hotel stay.
The 2018 study “ Growth trends in the German hotel market ” carried out on behalf of the Scandic Hotel Group shows that 35% of the German population actually prefer sustainable hotels . Demand is increasing from generation to generation. Sustainability is therefore not just a trend of recent years. It is a basic attitude that represents a crucial aspect for the future viability of the hotel industry.
For this reason, hotel operators are faced with the challenge of finding sustainable solutions that offer their guests the same level of quality, hygiene and comfort as before.
The idea of the smart capsule alternative
The founders of the coffee brand rezemo, Julian Reitze and Stefan Zender, also asked themselves similar questions. Back then, they were confronted with huge amounts of packaging waste from coffee capsules in their everyday student life. They asked themselves: How could uncompromising coffee capsule consumption be achieved with an innovation? They dreamed of a product that was made entirely from natural sources. This thought gave rise to the idea for rezemo. coffee capsule.
They now have their start-up based in the greater Stuttgart area, employ several people and deliver their coffee capsules to a wide range of hotels across Europe. Their love of the environment and coffee motivates them every day to make the world a little better.
But what makes rezemos coffee capsules so special for the hotel industry?
Pure nature: The rezemo capsule is made from 100% bio-based and renewable raw materials. The majority of the wood used in the capsule is sawdust and shavings from sustainable and PEFC-certified forestry. The bioplastic PLA is also used, which is also made exclusively from natural materials. You can read more about the rezemo capsule here .
Only the best quality : rezemo relies exclusively on high-quality coffee cultivation and works with partners who enable the special aroma of rezemo coffees through roasting using the long-term drum process. During coffee cultivation, rezemo selects growing areas where optimal growing conditions prevail and gentle processing methods are used. All of these components can be found in the various types of coffee. These include two espressos, two lungos and one decaf variant in various strengths and surprising flavors characterize the rezemo product range. With rezemo coffee, unforgettable taste moments are created and coffee lovers are delighted again and again.
The capsule is a real eye-catcher and sets a precedent : its shape and natural wooden appearance are unique, memorable and reflect the company's philosophy. A real eye-catcher!
Can your hotel do that too?
The “me and all hotels” of Lindner Hotels AG, the Koncept Hotels and the luxury hotel The Grand in Ahrenshoop have already been convinced and rely on the rezemo coffee capsule. Sustainability paired with irresistible top-quality coffee is simply well received - by the hotels and by the guests.
This is what rezemos partners say:
"With rezemo we have found a partner who is helping us to take another step forward on our path to comprehensive sustainability. In addition, when choosing rezemo as a coffee supplier, it was important to us that all types of coffee are grown using ecological methods and that the coffee farmers receive fair prices for their work and their products." - Martin Stockburger, Managing Director of Koncept Hotels
"When you see the mountain of conventional coffee capsules that you have thrown away at the end of the day, you quickly ask yourself whether all of this is sensible and necessary. And as a hotel group, we were open and of course enthusiastic when we learned about the rezemo concept. We quickly decided to implement it in our company as well." - Otto Lindner, Managing Director of Lindner Hotels AG.
It's that easy to take steps towards a sustainable future! rezemo is happy to help anyone who needs support and wants to make a statement themselves.
Don’t hesitate and contact us!
Phone: +49 172 3138663
E-mail: tobias.guenther@rezemo.de
